THE BRAND
EEVA RIA - We wanted to create a brand which personifies the successful business women.
ANIMATION : NAME WHERE NAMES HIGHLIGHT
The name EVA is Hebrew and means “life”. The EEVA RIA working woman loves life and glows through her busy day while embracing the challenges (good or bad) the world has to offer.
VARIA is the feminine version of the Latin word “varius” and translates into “diverse” and “colourful”. Our interpretation is that there are so many diverse EEVA RIA business women and each one is different and unique in her own way as are our business bags.
ARIA has two main interpretations. It’s Hebrew for “Lioness” and the Teutonic meaning is “Eagle’s wisdom”. We see the EEVA RIA woman as bold, curious and smart – she rocks the business world!
BERLIN is the place where the idea of EEVA RIA was born and where we have our base to build this brand for you.