The name is inspired by the Hebrew word for “life”: EVA. EVAA, a working woman, loves life and glows as she navigates her busy day, embracing both the triumphs and challenges the world has to offer.
VARIA is the feminine form of the Latin word "varius" and translates to "diverse" and "colorful." Our interpretation is that there is a rich tapestry of diverse EEVA RIA businesswomen, each possessing their own unique qualities, ambitions and careers, much like the diversity in our business bags.
ARIA has two primary interpretations: Hebrew for “Lioness” and Teutonic for “Eagle’s wisdom”. We envision the EEVA RIA woman as bold, curious and smart – she rocks the business world!